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      About Sila Influence

      Learn how Sila Influence brings transparency to your influencer campaigns through our AI technology to drive better decision-making across different industries.
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      SilaInfluence' is part of Sila - a Dubai-based AI technology company that helps brands understand the world better.
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  • Master Influencer Strategy for Lasting Marketing Success

    October 11, 2024

    How to work on your influencer strategy for lasting success.

    Our Webinar: “How to work on your influencer strategy for lasting success”, shared the best techniques to leverage your influencer marketing and the emerging behavioural trends of consumers.

    Sila’s Sabine Khoury, Head of Influence, took the audience through the intricacies of influencer marketing and the importance of understanding what you want to get out of working with influencers, not just the basic understanding of the minimum strategies.

    For more reading you can view our guide to audience-first planning, or influencer guides.

    Through this session, you’ll have a better understanding of:

    • Influencer strategies;
    • Working with the right people for your brand;
    • The importance of measurement;
    • Ways to measure campaigns effectiveness;
    • and much, much more.

    You can watch the full recording here and experience how AI-based consumer intelligence powers marketing, insights and strategy. If you want to reach out, feel free to contact us.

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